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belinda jaya


Established in 2001 by Ibu Susi Betz, the company has grown through the years from humble beginnings to the large production facility it is today.
Eduard Betz, an experienced International 5 star Hotel Executive Chef, joined in 2014 to plan and build a new 3000m2 food production facility in Curug, Tangerang which was completed and commenced operation in April 2018. 


From humble beginnings in 2001 to a successful business operations today.


2001: The company PT BELINDA JAYA was established by Ibu Susi Betz and basic operation started from the garage in her private house to purchase and deliver much needed frozen dough products throughout Jakarta. 

2003: A small production facility for frozen dough and an office was set up in a Ruko in Bintaro sector 7 In order to serve the growing numbers of clientele better. 


2006: The Ruko became insufficient and due to the ever increasing orders and a large warehouse in Karawaci, Tangerang, was converted into a fully fledged frozen dough, bakery and kitchen production centre. A fleet of 4 freezer truck was established, the company name changed to PT. Belinda Makmur Pratama. 


The construction of a new factory became necessary meeting all international hygiene and operational standards was planned, build and operational in April 2018


Contruction starting May 2016


Contruction June 2016


Contruction August 2016


Contruction December 2016


Our Vision
To become the most innovative, first rate quality and top service orientated company producing fine quality food products throughout Indonesia and beyond.

Our Mission
To only use environmentally responsible practices, certified internationally recognized hygienic processes, comply with all legal requirements, provide safe and secure working conditions for our staff as well as continuous training. 


Services & Facility

We are HACCP certified and have been audited by TUF NORD, Germany.

A fleet of freezer trucks, flexible delivery times, training support at location, individualized product development, cost saving solutions, competitive pricing, photo studio for product imaging assistance.

3000m2 sized production facility consisting of a bakery, frozen dough
molding, hot & cold kitchen outlet, pastry & cake production, packing
hall, large chiller & freezer storage, R&D room, lab, 120 dedicated staff  


Whilst our production facilities are ever growing, they are modern, complete and of International hygiene standard. We conduct regular hygiene and sanitation training as well as medical check up provided for all our company employees. Production Facilities:

- Hot Production Kitchen Cold Production Kitchen
- Dough Molding Room
- Laboratory
- R &D Kitchen
- Chocolate Room Bakery Kitchen
- Pastry Kitchen
- Packaging Room
- Chiller Storage
- Freezer Storage
- Pot & Utensil Washing Room


We are looking forward to be of service to you

Since incorporation PT. Belinda has firmly established a good name for
reliability and quality in the hospitality industry. We are now planning for
the next phase of the evolution: The growth phase. We are expanding
the company to the next level, have already invested in new
production capacity, modern machinery and a larger well trained work
force. We are increasing resources in product research and development
to expand our product line in order to create new business segments. 

There are no limits to our commitment to continued customer satisfaction
and excellence in product services ! 


The Founder

Being associated and having worked in the fine food manufacturing for many years, Susi developed a deep passion for dedicated customer service, quality, consistency and commitment to the client.

Eduard Betz, an experienced International 5 star Hotel
Executive Chef, joined in 2014 to plan and build a new 3000m2
food production facility in Curug, Tangerang which was completed and commenced operation in April 2018.


If you have any questions, Please don't hestitate to contact us


Jalan Padat Karya,
Kp. Pabuaran RT 007/06
Kel. Curug Kulon, Kec.Curug
Kab. Tangerang

Phone Office

021 59899 798
021 59899 058
021 59899 677
021 59899 056


[email protected]
Susi Betz: 
[email protected]
Eduard Betz:
[email protected]